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In the wake Tiger Woods’ press statement on Friday, one thing really stood out for me; the stance that the Golf Writers Association of America (GWAA) took.  In preparation for the event, Tiger invited the GWAA to send three journalists to cover the statement which was by invitation only for the press.  The GWAA declined to attend for two reasons: the press conference was not open to all media and Tiger would not allow questions. According to the GWAA website, the “organization’s goal is to improve working conditions for the membership. We strive for constant improvement in press facilities at tournaments, hotel accommodations, local transportation, interviews with the players and work in concert with the Association of Golf Writers, our British counterparts.” Based upon this, the boycott makes sense. However, by boycotting the statement have they made themselves irrelevant in the golf writing journalist world?  By declining to take part in the most watched golf story in recent memory what does that say about their importance in the industry? Although the organization has a membership of 975 and stringent requirements to join, does anyone really care about what the GWAA says? Put another way, a Google search for “golf blog” yields in excess of seventy three million sites…isn’t traditional media really taking a backseat to the “new” media?   Maybe the GWAA should take a page out of St. John’s basketball book (see Peter Robert Casey) and start to credential bloggers. Is this just another example of the traditional “old school” media not getting/wanting to change and adapt o the “new” ways consumers get information?

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