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One of the best viral videos I’ve seen coming from a sports brand is associated with a powerful advocacy campaign created by the Nike Foundation called the Girl Effect.

Although the campaign’s mission is not overtly obvious, the interactive video (seen below) is very engaging, and, in my opinion, effective in spreading the awareness of the power of girls in the developing world. This video, which is not overtly focused upon sport,  educates an audience of pro-female supporters on how, by supporting  girls in developing countries, we can help end world poverty.

I’d like to share it with you today, on Thanksgiving, as we all think about what we’re thankful for. Visit GirlEffect.org for the full experience. To measure its effectiveness, take a look at their Facebook page (over 50,000 fans).

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View Original Post at becauseiplayedsports.com

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There is 1 comment on this post. Join the discussion!

Lisa Creech Bledsoe says:

Phenomenal! I'm very excited to see this post, and I clicked through to the website and was very engaged by the content they have posted there. This is worth plenty of repostings!

Thanks, BIPS, for another fantastic find!

Tuesday, December 1, 2009 at 2:38pm EST

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