Study finds Williams' outburst reinforces stereotypes

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Below, please find a release from Marie Hardin, Associate Director for Research, John Curley Center for Sports Journalism. Using content analysis, Hardin and her team studied media coverage of Serena Williams' outburst (watch the YouTube video below to see what I'm talking about).

Interesting findings - "Williams was cast negatively against other male and female athletes, but was more likely to be criticized when she was compared to other female athletes" 

Interesting situation in general. Just looking at the video (which is obviously biased), you can see the frustration in Williams toward the referee, but I'm still not exactly sure I'd call her outburst "appropriate," no matter what gender she is or how progressive reporting may be.

 

 

Study: Coverage of Serena Williams’

Outburst Reinforced Stereotypes

 

Accounts and commentary focused on Serena Williams’ now-famous outburst during a semifinal match at the U.S. Open in August subtly reinforced gender stereotypes for female athletes, according to a new study by the John Curley Center for Sports Journalism at Penn State.

 

A content analysis of coverage from major newspapers, network newscasts and the most popular sports blogs indicated that Williams was cast negatively against other male and female athletes, but was more likely to be criticized when she was compared to other female athletes.

 

She was also more likely to be criticized in articles that mentioned that her opponent in the match, Kim Clijsters, was a mother.

 

“The emphasis in much of the commentary was in contrasting Clijsters with Williams, who had clearly violated our expectations for women in sports,” said Marie Hardin, associate director of the Center and an author of the study. “In many ways, Clijsters fits the stereotypical feminine ideal for female athletes: mother. Williams behaved in a way that violated the ideal, and the contrast was one that writers used to reinforce traditional gender norms.”

 

Williams did not escape criticism when compared to male athletes, and she was also criticized in stories for corrupting the norms for civility in tennis, in sports and in the wider culture.

 

“Her behavior was seen as possibly having monumental implications,” Hardin added. “It’s difficult to imagine a the outburst of a male athlete being considered in these terms.”

 

Generally, sports blogs stayed away from speculating about the cultural implications of Williams’ outburst, and a few writers questioned whether scrutiny of Williams was based on her gender.

 

“There are pockets of progressive coverage,” Hardin said. “The key is to increase awareness and help journalists, bloggers and commentators understand how they can avoid limiting stereotypes.”

 

Click here for the full report.

 

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Filed Under:  

• Tennis
• Discrimination/Title IX
• Sexism
• Research

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