Media coverage of Serena Williams' outburst emphasizes gender norms
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posted by Sports, Media & Society Marie Hardin, associate director of the Center for Sports Journalism at Penn State University, takes a look at the interaction of sports coverage and U.S. culture. |
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Serena Williams, in her outburst at the U.S. Open, stepped outside the box of what is considered acceptable behavior for female athletes, according to the most recent report from the John Curley Center for Sports Journalism. We analyzed article from both traditional and new media sources to answer questions about the way Williams was portrayed in coverage of her outburst. The most interesting findings concerned comparisons between Williams and other male and female athletes. We found that although Williams was more often compared to male athletes, comparisons between her and other female athletes were more likely to be negative. Further, in articles that did compare Williams negatively to other female athletes, Kim Clijster’s (her opponent in the match who went on to win the Open) motherhood was more likely to be mentioned. One Yahoo! Sports article went as far as to call Clijster's the Open's "silver lining" after the "stain" left by Williams' outburst.
This finding is, sadly, unsurprising. Gender norms are valued and our society, and while we might be able to stomach a male behaving “violently” during a sports match, females, even female athletes, are “supposed” to be -- above all -- women. Society needed a Kim Clijsters, a mother and wife who exemplifies our ideals of femininity, to put us at ease after the Williams outburst.
This is not to argue that Williams’ behavior was acceptable or undeserving of punishment. Any athlete who threatens an official should be rebuked. However, if it had been a male athlete, perhaps an opponent of Roger Federer (who recently become a dad), would the media be mentioning Federer’s fatherhood in negative commentary about the male offender?
Posted by Erin Ash
View Original Post at sportsmediasociety.blogspot.com
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