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Predictions on media coverage about UConn Women’s Basketball winning streak

posted by One Sport Voice
Friday, December 17, 2010 at 1:49am EST

Dr. Nicole M. LaVoi: This blog reflects my critical eye and voice on all things sport. I am a critical thinker, scholar, and researcher in girls & women in sport, youth sport, and coach & sport parent education.

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UConn player Maya Moore

I have a couple predictions about how the media will talk about the UConn women’s basketball team as they (hopefully) tie and break UCLA’s record of the most wins in a row in college D-I basketball. Given the scarce coverage of this exciting and historic event which Christine Brennan wrote about in USA Today, it will be interesting to see if my predictions come true.

If UConn breaks the UCLA record…

Prediction 1: The lack of parity in women’s basketball will be highlighted. UConn’s domination will be attributed to a lack of talent among the other teams. I wasn’t around for the UCLA streak, but I’m guessing no one said Wooden’s teams amassed their streak due to a weak field of opponents. The sanctity of the UCLA streak will remain intact.

Prediction 2: The women’s game will be constantly compared to the men’s game, in which the men’s game will be constructed as a better, faster, more exciting form of basketball….”real basketball”

Prediction 3: Some will argue that UConn Coach Geno Auriemma is “so good” that he should go and coach men’s basketball, because he is wasting his talent coaching females

Prediction 4: The UConn players will be called ruthless, robotron competitors who play unapologetically to win…and this will be constructed as not feminine or unladylike. In fact, some will say the UConn women play like men.

Prediction 5: The lack of interest in UConn’s streak will be blamed on women. It will go something like, “if women themselves don’t support women’s sport, than who will?”  The flaw in this argument is that the success of and support for men’s professional sport is attributed to only males. The fact is, nearly 40% of all fans of professional men’s sports are women. Therefore the lack of interest and coverage of UConn should be equally attributed to males and females, maybe even more so to males because they hold over 90% of all sport media positions and thus make the decisions about what is covered and what isn’t.

Prediction 6: More emphasis will be placed on the fact the streak is a women’s basketball streak, rather than the longest winning streak of any team regardless of the sex of the athlete.

Prediction 7: Some will say women’s basketball is lucky to get any coverage, streak or no streak.

I may think of a few more in the next couple days. Do you have some predictions to add?


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