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Stereotypical media representations of female athletes starts early
posted by One Sport Voice
Friday, October 23, 2009 at 6:41pm EDT
Dr. Nicole M. LaVoi: This blog reflects my critical eye and voice on all things sport. I am a critical thinker, scholar, and researcher in girls & women in sport, youth sport, and coach & sport parent education.
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Today I was preparing for a WeCoach workshop and was looking for some images on IStock.com. Pictured here is a classic example of how the (re)production of gender stereotypes starts early and in ways we might not even notice because they seem so innocuous. Ironically, shortly after I found these images I read the AAUW blog on Why Media Representation Matters which touched upon the newly released The Shriver Report-A Woman’s Nation. So far, I’ve read the Executive Summary of A Woman’s Nation, and in light of the Tucker Center’s Distinguished Lecture on the potential impact of social media on women’s sport and the story released today by the New York Post suggesting that ESPN encourages “sexual insensitivity”, I was struck by the assertion that outdated gender stereotypes will only change if women rise within the ranks and launch new media of their own. So what are we waiting for?
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