PUMA celebrates the sport of being social

posted by A Glam Slam
Saturday, October 16, 2010 at 6:07pm EDT

A Glam Slam covers the latest news and trends in fashion and sports, wherever the two worlds collide.

Support women's sports and SHARE this story with your friends!

Back in July, PUMA brought a pop-up concept to NYC in celebration of the 2010 FIFA World Cup. In addition to a retail space which offered replica jerseys and other soccer apparel, the “experience” included a beer garden where fans could kick back, socialize and watch the games.

This time around, the brand is "socializing" on the West Coast. The PUMA Social Club LA is a 6,500 square foot venue located in the Sunset Towers on Sunset Boulevard (until October 28th). It is a both a pop-up retail shop and nightlife venue meant to pay homage to “social sports” such as darts, pool, foosball, bowling and table tennis.

With this new space, the sports-lifestyle company salutes competitive moments off-the- field. "We [PUMA] applaud the champions of late night games, from ping pong to foosball to phone numbers, and we wholeheartedly encourage the 5 a.m. cab over the 5 a.m. run."

At night, the PUMA Social Club LA hosts a wide variety of eclectic programming featuring “social sport” events, music, lounging and spending time with friends. Visitors will have a chance to enjoy foosball, video games and table tennis matches in a space that is characterized by neon lights, plush, hip furniture and even chalkboard walls. 




And of course the pop-up features a full range of PUMA gear. A Pro Shop by LASC is open from noon to 5 p.m. and sells items ranging from the classic PUMA Track Jacket to the perfect kicks for a night on the town. Also offered are exclusive products; here are some of the PUMA Social styles you can expect to find:


Prod-555718-overview-1  Prod-555804-overview


For more on the Social Club and a full schedule of events, visit www.puma.com/social.


- Glam Gal - 

Support women's sports and SHARE this story with your friends!

Filed Under:  

View Original Post at aglamslam.typepad.com

View Heather Zeller's Full Profile

No one has commented on this yet. Be the first!

Leave Your Comment:  Read our comment policy