VS Pink hits it out of the park with new MLB collection

posted by A Glam Slam
Monday, March 15, 2010 at 9:57pm EDT

A Glam Slam covers the latest news and trends in fashion and sports, wherever the two worlds collide.

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Victoria's Secret PINK already has a successful Collegiate Collection for young women, which includes a variety of tees and sweats that feature a blend of the brand's signature style and the logos of top universities.

Now VS PINK has expanded their collection of fashionable sportwear to include MLB teams. Female fans will love the new co-branded collection that will offer an assortment of tees, tanks, shorts, sweats and hoodies. Items will once again merge VS Pink's style with the logos of 11 MLB teams. Those teams include: Boston Red Sox, Chicago Cubs, Chicago White Sox, Los Angeles Angels of Anaheim, Los Angeles Dodgers, Minnesota Twins, New York Mets, New York Yankees, Philadelphia Phillies, San Diego Padres and St. Louis Cardinals. 

Team shops at the stadiums often to not offer fashion-forward options for women. Fan gear is limited to pale pink hats and jerseys or men's apparel in smaller sizes. The new VS PINK collection will add a bit of femininity to MLB gear for women, with items that are both sporty and stylish. The gear will also feature slogans such as "I Only Kiss Yankees Fans" and "Love Love Love Twins." 

This marks the first professional sports relationship for the brand. And with this partnership, MLB proves that they are continuing to find ways to target an important, yet often overlooked audience: female fans. In fact, "Women account for more than 40% of fans at major league games," MLB Executive Vice President, Tim Brosnan says. [USA Today]. This new collection is a great way to acknowledge the support of those fans. And as A Glam Slam shared with you last week, MLB has also partned with Motherhood Maternity to created a line of tees for moms-to-be, so ladies, your bases are covered.

The collection will officially launch tomorrow at more than 100 Victoria's Secret stores and at www.victoriassecret.com, so be sure to check it out. With Opening Day only a few weeks away, these styles are sure to fly off shelves.

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- Glam Gal -

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