Great article but really not true; there are many players involved in the NPF that are not from the ...more
posted 08/26/14 at 1:28pm
on Softball Standouts Plourde and Prezioso Represent Atlantic 10, Exemplify Mid-Major Potential at Next Level
posted by HeraeaMarketing, a Women Talk Sports blogger
Tuesday, February 12, 2013 at 7:46pm EST
Heraea Marketing understands there is a fundamental need to focus exclusively on the female athlete, her sport and to support her journey to success. This is why we have created an agency that works ...more
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Sedona, AZ –Heraea Marketing Scores with New Partner, Sports Channel for Women TV
Heraea Marketingis starting to gain some traction and is being recognized for supporting female athletes exclusively. We do not promote any men nor do we showcase any male sports.
“We understand there is a fundamental need to promote and support the professional female athlete exclusively”, says Gigi Rock, Owner and Founder of Heraea Marketing. Other women sports websites and social media venues claim they support female athletes and I’m sure they do in their own way; however they still showcase the male athlete over the female, even if it’s giving a proverbial high-five to the male athlete. We just don’t do that, as a matter of fact we have turned down several male athletes in promoting them.
In November 2012, this exclusive female sports site quietly announced its existence to the social media venues and is now working with several elite female athletes. “Our job is to get them attention in the media and bring on new sponsors”, says Rock. We've also developed a promo package for sponsors who can now get multi-sports in their deals rather than just one athlete. “It just makes sense to do it this way, giving the sponsor year around coverage for multi-athletes, multi-advertising opportunities and really pin-point what the sponsor needs. We even have available for sponsors’ athletes that fit their profile demographics, need an Olympic Mom to showcase your baby products, we have them and more.
The most exciting part is the new [b]Sports Channel for Women online TV will launch in April 2013. [/b] “I’m excited to work with this group and bring them sports and athletes they have never heard of,” says Rock. “To be able to watch 24/7 just women sports, that’s a first and a ground breaker and we are truly excited to see this come to fruition. There might be other surprises as well from Heraea Marketing and we couldn’t be more thrilled to be working with Sports Channel for Women TV.”
Darryl Mobley, Chief Content Officer for Sports Channel for Women TV said, “We are thrilled to collaborate with Heraea Marketing to help showcase fantastic female athletes. The ugly truth is that females, their interests in sports, and their sports accomplishments are largely ignored by the established sports media. Sports Channel for Women TV exists to right this wrong by featuring athletic & active females and the sports stories & shows they and their fans want.”
We still have not done an ‘official’ announcement of Heraea Marketing, LLC, says Rock, but at this point we really don’t need to. We will be among some of the best sport agencies out there and we will be the only sport agency for female athletes and we will bring sports you didn’t even know existed, I’m sure of it.”
Take a look at the Heraea Marketing roster and watch as we grow, new athletes weekly will be showcased and new sports will be previewed with Sports Channel for Women.
About Sports Channel for Women
Sports Channel for Women (www.SportsChannelForWomen.com), based in Austin, Texas, is an online TV channel and destination that provides 24 hours-a-day coverage of athletic & active females and their sporting interests - - sporting events, original programming, scores and news - - and is delivered to viewers nationwide via computers, laptops, cell phones, tablets, gaming consoles and connected TVs. Sports Channel for Women is dedicated to featuring female athletes and their accomplishments, and not treating them as second class athletes as is done by the established sports media. Using a “social-media-driven” methodology for creating and programming sports content of interest to females, Sports Channel for Women’s editorial and programming team, in concert with featured columnists, show hosts, legendary female athletes & high-profile bloggers, produce original shows and articles throughout the week -- including an extensive curation effort which delivers the web's most comprehensive female sports content experience. The result is first-rate sports commentary that gives Sports Channel for Women's audience the stories & shows they want around the teams, sports, athletic activities, personalities and back-stories they are most passionate about. In addition, millions of fans of female sports can subscribe to Sports Channel for Women's email newsletter, which provides a comprehensive buffet of content that engages a broad array of fans at the sport and topic level. Sports Channel for Women launches on April 1, 2013. To learn more about Sports Channel for Women, visit http://SportsChannelForWomen.com
About Heraea Marketing, LLC
We are a full service marketing agency focusing exclusively on the professional female athlete. Our purpose is to help market, advertise and support them in any way possible. We will work with athletes to help with corporate appearances, motivational speaking engagements, athlete endorsement deals as well as creating strategic marketing campaigns. We have designed a program that will connect our athletes to sponsors and vice versa; giving each an opportunity to work and build a relationship together. www.heraeamarketing.com
Heraea Marketing understands there is a fundamental need to focus exclusively on the professional female athlete, their sport and to support their journey to success…that’s what makes us unique.
Professional female athletes can register for FREE with Heraea Marketing, http://heraeamarketing.com/athletes/athletes-register-for-free/
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