Wow, talk about using women as accessories. The ones with the Bryan brothers are super awkward. I wo...more
posted 05/17/12 at 2:40am
on Olympic Hopefuls Hope Solo, Ryan Lochte & Serena Williams Cover Vogue Magazine
WPS gives us the publicity campaign we've been looking for!
posted by From A Left Wing
Sunday, May 2, 2010 at 1:35pm EDT
Meditations on the Beautiful Game from an Unlikey Player and Fan.
Jennifer Doyle
Support women's sports and SHARE this story with your friends!
This campaign is the first I've seen for the WPS that looks like it was designed by people who play and/or watch the sport. These ads are actually quite traditional - when promoting men's sports. Women's soccer hasn't gotten this treatment (closest was a Gatorade commercial with Mia Hamm years ago.) This one looks like it was designed for fans of the sport, rather than for parents looking for a family-friendly activity on their weekend afternoons.
Defend Your Turf
Accompanying this ad is a series of team-specific billboard projections. Like:
Defend Your Freedom
Defend Chicago
I look forward to more unapologetic publicity that foregrounds the strength, ability, aggression and competitiveness of the female athlete!
Support women's sports and SHARE this story with your friends!
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This post is related to an ongoing story:
- 2010 WPS Season
Today on the Women's Sports Calendar:
| NCAA Tennis Championships May 17 - 28: Dan Magill Tennis Complex | NCAA Softball Regionals May 17 - 20 |
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